Bottled water brands comprise only 3/10ths of one percent of all discarded bottles, while polyethylene terephthalate (PET) containers, the choice of many bottled water marketers, are among the most recycled packages, finding new usage in a variety of products from CD's to furniture, carpeting and notebooks. Meanwhile, the number of local curbside recycling programs in the U.S. has grown tenfold over the past two decades, with more municipalities and counties continuing to discover such programs as revenue enhancers. In 2006 alone, 1.272 billion lbs. of PET bottles were collected for recycling, according to “The bottled water industry is also one of the original recyclers,” said Joe Doss, President of the (Glass bottles are also aggressively sought by recyclers for their own valuable second-life conversions). For the record, according to the IBWA, literally millions of bottled water units have been ******
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